Sunday, November 22, 2015
Getting into detail about the imperfections of an object is important to avoid customer disappointment, but in this case I believe it worked against me.
When I carefully cleaned up this brass coated iron wall hanging I noticed there were fine scratches from scrubbing on the surface and I honestly put that in my listing. That was last year summer and the thing didn’t sell. Hauled in earlier that year by my neighbour.
I tried again last September and had a feeling that I should avoid the word ‘scratch’ to describe the slight damage. I decided on a more neutral ‘visible signs of wear and age’. I think that worked as I sold the crane in about two weeks. But when I dug it up from storage it had lost a bit of shine and developed a few more spots after the photos were taken, so I was a bit worried about the buyer’s reaction. But she just held it up and exclaimed: what a cool thing!